A Must See Overview of PPC Platforms
Pay Per Click or PPC has proven itself to be one of the most revolutionary ideas in internet marketing and advertising in the past 14 years. When Jeffrey Brewer of Goto.com presented this concept in...
View ArticleThe Most Costly Mistake in PPC is Not Understanding Negative Keywords
What Are Negative Keywords? Negative Keywords are keywords that you choose to tell Google Adwords (or any other PPC Advertising platforms) that if any of these words are in a search query, that you...
View ArticleThe Magic Bullet For Your PPC Marketing is Tight Adgroups
What is an Adgroup? In Google Adwords, you can put together a group of keywords you think relate to each other, then write one or more ads hoping to attract searchers typing those keywords into...
View ArticleThe Missing Puzzle in Creating Winning PPC Ads is Split Testing, Split...
What is PPC Ad Split Testing? PPC ad split testing is usually called “A/B split testing” in SEM industry language. This is where you have a side by side comparison of two ads within an adgroup, and you...
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